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The diagnostic starts here.

This form is for leadership that wants a structured external diagnosis before more spend, more tools, or more pressure from above. Three routes, one entry point: the Hotel Commercial Leakage Diagnostic, the F&B Growth & Margin Diagnostic, and the Service Business Demand & Conversion Diagnostic.

Reviewed directlyDiagnostic-ledThree practice routes

What happens next

  • We review the submission personally
  • If the fit is right, we schedule an initial diagnostic conversation
  • If aligned, we define scope around the commercial issues that matter most

No generic retainer starts here. The diagnostic decides whether deeper work is justified.

Fit

Most useful when a specific pressure is already being felt.

You do not need a perfectly framed question. A clear description of where performance feels blocked is enough — the diagnostic exists to do the framing.

Best suited to

Businesses where commercial leakage is suspected but not yet measured.

  • Hotel owners, asset managers, general managers, and commercial leaders dealing with pricing, conversion, reporting, or channel complexity
  • F&B brands and outlets where demand, dayparts, menu contribution, and repeat visits are not working as one system
  • Selected expert-led service businesses ready to treat lead capture, follow-up, and conversion as a measurable system
  • Teams willing to challenge current structure, ownership, and commercial habits if the findings justify it

Not built for

Situations where a diagnostic will not help yet.

  • Activity without a defined commercial target, conversion path or measure of success
  • Teams unwilling to act on findings or change weak commercial structure
  • Businesses without commercial ownership, clear targets, or leadership support

Social, content, media, menu and loyalty execution can all form part of the work. The diagnostic determines whether they are the right response.

Before you submit

The more context you give, the faster we identify where the real pressure is.

Stronger context makes it easier to judge fit, understand where the commercial pressure is likely sitting, and decide whether a diagnostic is worth doing.

  • A clear description of the commercial problem or opportunity
  • A sense of where performance feels blocked: pricing, direct conversion, reporting, vendor sprawl, or execution
  • The right decision-maker involved early if the diagnostic is likely to move forward

General inquiry

For partnerships, media, or broader questions not tied to a diagnostic request, use the contact page instead.

Choose your diagnostic route

Hotel Commercial Leakage Diagnostic

A structured review of where revenue is leaking across pricing, distribution, direct conversion, reporting, and commercial execution.

Please do not include unnecessary sensitive personal information.

Reviewed personally. No mailing list, no automated sequence.

What you actually receive

The diagnostic is a document, not a conversation.

Every engagement produces a structured, prioritized commercial view that leadership can act on. This is its standard shape.

  1. 01

    Executive leakage summary

    Where revenue is being lost, stated plainly enough to brief ownership in one page.

  2. 02

    Commercial impact range

    The financial weight of each leak, quantified where the evidence supports it and never invented where it does not.

  3. 03

    Priority map

    Every finding placed by commercial impact and implementation effort, so the sequence is obvious.

  4. 04

    30/60/90-day action sequence

    What to fix first, what to fix next, and what to schedule, each with a named owner.

  5. 05

    Ownership and measurement plan

    Who holds each fix, what gets measured, and the review rhythm that keeps it moving.

Submitting this form does not start a retainer or commit either party to further work. The diagnostic is a standalone product. Everything else follows from what it finds.