Recognise the guest
Bring relevant stay history and preferences into the conversation. A returning guest should not have to start from zero.
Hospitality CRM / Connected guest intelligence
A guest should not become
anonymous after checkout.
Know the relationship behind the reservation. Katalyst’s connected CRM is designed to bring guest history, preferences and commercial context into the stay, helping teams deliver more personal service and build repeat business.
The job of a connected CRM
Turn guest context into useful action.
Connect commercial decisions
Understand the booking source and relationship behind the stay. Use that context to plan direct-booking and retention activity.
Give staff useful context
Make relevant information available to the right team, with permissions and consent considered from the start.
Keep ownership after checkout
Treat checkout as a stage in the relationship. Plan the next useful interaction around the guest, not a disconnected mailing list.
Part of the platform
The relationship
travels with the stay.
The connected CRM direction links the guest relationship to the reservation in Katalyst Stay and the direct booking journey in Katalyst Book. The aim: useful context at each moment, from the first booking to the next visit.
Bring us the moments where guest context gets lost today. We will show how connected guest intelligence can support your service and commercial goals, then agree the capabilities and delivery around your property.