Commercial Production Brief
Helps you decide
Whether a piece of content, a shoot or a campaign has a commercial reason to exist, and what it should therefore contain.
Open the toolPractical tools
Tools you can run yourself, before you talk to anyone.
Each one states what it helps you decide, what evidence you need, and — importantly — what it cannot determine without your business data. No email gate, no download, and no score: a tool that produces a number invites the number to be quoted without its method.
Holiday Home Portfolio Review
Helps you decide
Whether a short-stay portfolio is being run as one commercial system or as a set of separately managed units, and which layer to fix first.
Open the toolHospitality Systems Decision Map
Helps you decide
Whether a system earns its cost, whether a new one is justified, and which layers have no accountable owner.
Open the toolHospitality Website Conversion Brief
Helps you decide
Whether the website project has defined the guest, the decision, the booking or reservation path, the systems it depends on and the commercial evidence that will be used after launch.
Open the tool